TipRanks Brand Book

When TipRanks got 11 years old, I was entrusted with creating our first official brand book. I reviewed our entire platform and marketing materials, and worked with the team to define our brand values. To support key decisions, I used ChatGPT to analyze our company history and compare us with competitors. I narrowed down our existing assets to those that matched our values and created new ones where needed.

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Text Editing: Gilan Miller-Gertz